Marketing in the News
For my marketing in the news assignment, I chose to go with the Game of Thrones Oreo collaboration. I decided to go with this article because I've just recently started the series, and a new season is about to come out. In the article it talks about how each cookie will be pressed into different house logos, allowing fans to choose their favorite. To add on to that, using a hashtag they can vote for their favorite one. lastly, the Oreo brand has its own intro to the show, created by over 2,750 cookies. The Value Proposition is that customers will be rewarded with special treats if you vote for the right house. They also play it off as a great snack when dealing with the fact that its the last season. To me, this seems to be a fairly relevant add program, not only because a new season is about to come out, but it has been about two years since the season befor...